EMD Serono wanted to launch a comprehensive educational initiative to help patients stay on relapsing multiple sclerosis therapy as prescribed. The “3 for Me” program offers tips and tools such as reminder stickers and a whiteboard for planning. In addition to helping patients, this program helped to establish EMD Serono as a thought leader in the adherence space.
Agency: Cramer | Date: May 2013
Creative Director: Loriann Murray | Art Director: Greg Mingles | Designer: Lisa Merithew | ACD, Content: Jill Petrie